The United Nations Sustainable Development Goals is a document agreed by member states aiming to develop the lives of all people and protecting the environment. There are seventeen SDGs, but today I will be focusing on goal 12 which aims to promote sustainable consumption and production patterns. It further adds that,
Promoting Promising Businesses
We acknowledge that implementing an advocacy along with a business can be challenging, especially when the promise of better financial returns outweighs principles like environmental conservation and human rights. There are enterprises that begin with an advocacy in mind, but they close down due to lack of recognition and tough competition.